Would you like the power to take control of your life

How Your Experience Will Be Guided


The Art of Charm is a revolutionary school for professionals created by a team of social dynamics experts that have taken thousands of guys from ordinary to extraordinary. This means you’ll have the most tried and successful strategies to master when you take the week long residential program.

Benefitting from our years of research and experimentation, you’ll improve your skills faster than you can imagine. You will develop a philosophy of attraction that unlocks the power — personal, professional, and social – to transform your life. You’ll master this philosophy in a practical, immersive residential program that has taken thousands of professionals like you to the next level.

Imagine having no fear asking for what you want, making the sales you want, and building that fulfilling career you’ve been planning. To do this you need to become a better leader. That’s where we come in.

From your body language to your beliefs to your conversational technique, you will explore every facet of your social game – then adjust, adapt and transform it so you can return to your life with a new confidence and charisma – and you’ll have the support of the AoC team and your peers the whole time.

You will experience how powerful that shift can be.

You will then start to live it every day.


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How This Will Work For You

Here’s what you’ll get as an Art of Charm student

BECOMING A BETTER LEADER HAPPENS IN REAL LIFE AND IN THE MOMENT
EVERYTHING ELSE IS JUST THEORY – YOU’LL FOCUS ON THE RESULTS

This is why you’ll take a unique 60-hour residential program. As part of an immersive experience, you will stay in our residence for six days, learn side-by-side with other professionals, and work directly with us, your instructors. Living and studying in-residence creates an incredible environment of constant self-improvement. Over the six days in our facility, you will become truly an excellent leader.

But you’re not here to invent the ‘new’ you – you’re here to bring out the real you. You already have everything you need to be successful. What you need is a team that will draw it out of you – and teach you how to apply it masterfully out in the world.

The transformation begins immediately. Dynamic exercises led by us, your world-class coaches, will rewrite your experience with clients, and new colleagues – then supercharge it all with a philosophy, skill set and toolkit to build the career you’ve always wanted.

Along the way, you will meet and learn with other amazing professionals from around the world who share the same goal as you – greatness. That built-in support group multiplies the value of your experience and lasts for years after the program.

Principles of Success


At the beginning of our program, you’ll learn our critical Interaction Map, which will help you track your progress in any conversation and give you a framework for taking control of your interactions.

The Map, along with an extensive suite of tools and frameworks, helps eliminate the ”blind spots” all men have in their social and professional lives.

You’ll identify these blind spots, then replace them with a keen understanding of yourself and those around you.

This is the kind of self-awareness that allow you to attract the right business relationships, create lasting friendships, and connect deeply and authentically with those around you.

A Roadmap for Transformation


Charm is a fundamental skill. It’s that special something that gets you results wherever you go – at work, in a bar, on a date, or with your friends. That’s why you’ll focus on the underlying principles of personal magnetism, which extend to all parts of your life.

You’ll be able to read people like an open book. Discover what makes them tick. Learn how to command a room. Cultivate the confidence to influence situations wherever you go. Hold yourself to the expectations you know you’re capable of achieving.

Of course, you’ll wield these skills with the right set of guiding principles, which are built directly into our core curriculum and culture.

Confidence, Influence & Authenticity


As a leader, you need to be outstanding across the board.

You will focus on building attraction in other areas of your life. That’s the kind of life-changing personal magnetism you will cultivate during (and after) your week with us.

Our instructors will train you how to handle different personality types, develop engaging body language, use your voice and visual cues, tell captivating stories, read and interpret nonverbal signals, and – just as importantly – understand what not to do in many situations.

All of these skills are enhanced by in-field training and video-recorded exercises.

And then there are the social and psychological foundations that we help you address.

An essential part of our program is to strip away the insecurities and social programming that hide your true self. Everything that’s pretending to be you, but really isn’t. By translating emotional intelligence into a logical process that anyone can master, we help you discover how to be yourself – your true, authentic self – without apology or hesitation.

All of these remarkable benefits become the building blocks for your charisma.

When you graduate from the program, you will have a rich playbook from which to draw for the rest of your life.

A Support System and Lifelong Friends


At The Art of Charm, true transformation never happens alone. You need a team of like-minded people — people who really have your back—to inspire and motivate you.

That’s why you’ll be organized into intimate groups of eight students.

During the program, you’ll share thoughts and insights, give and receive feedback and go into the fray together to put what you learn into practice.

Collaboration is one of the most rewarding facets of the Art of Charm experience. It’s also a unique benefit of the live-in residential program.

It’s no surprise, then, that lifelong friendships are born here. Many of your classmates will remain close and continue their friendships for years after the program.

Preparation and Follow Up


Finally, we are obsessed with making you great. To that end, we include detailed preparation, tons of science-based background material, and personalized follow-up coaching to make sure you get the most out of our program and enjoy your success for years to come.

First, you will be introduced to your own personal Art of Charm coach, who will speak with you by phone about your goals, interests and questions before you even walk through our doors. You’ll also receive access to The Art of Charm Academy, our online ‘university’ that covers the fundamentals of your program as well as our AoC Family Network, which connects you with hundreds of Art of Charm students and alumni around the world.

That’s how we guarantee our results. The program is tailored to your personal needs and designed to help you maintain momentum for years to come. Your education doesn’t end when you leave AoC headquarters. For most of our students, it’s only just begun.

What You’ll Learn

You’re leaving this bootcamp with…


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    Frameworks

    Acquire dozens of proprietary frameworks and principles of charisma, rapport and confidence that you can put into action immediately

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    Field Tested Experience

    Inherit thousands of hours of field-tested principles, techniques and material created over years of research by our instructors and consultants

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    Your New Story

    Learn how to tell a powerful and emotionally resonant story to anyone, anywhere, through our personal narrative and storytelling workshop

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    Knowing How You Perform

    Record your interactions on video and review the footage with our team of coaches to collaboratively identify your strengths, opportunities for improvement and overall presentation

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    Multiple Iterations On Yourself

    Conduct multiple live, in-field exercises and receive detailed feedback on your performance and steps to get to the next level

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    Approach Anyone With Confidence

    Approach any stranger in any context and nail your first impression by completing our “50 Signatures” exercise

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    Know Others Value, And Create It

    Learn how to assess value in other people and enhance value in yourself using the AOC Value Scale and value-based role-playing exercises

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    Sustain Conversation

    Conduct mock role-play and interactions with detailed feedback to develop your banter skills, sustain meaningful conversations, and create a lasting personal connection

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    Gain Command On Non-Verbal Communication

    Master nonverbal modes of communication, including transformative body language, eye contact and emotional commitment

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    A Written Self Development Plan

    Create a clear self-development plan to implement after your program ends (including ongoing exercises, a social strategy, a support system, and access to our exclusive online academy), in order to ensure your ongoing success

Your New Skill Set Will Be…


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    Read People Amazingly Well

    Assess people’s confidence, competence, presence and social awareness before they even know you’re paying attention

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    Read a Room

    Read a room in an instant and understand the dynamics at play in any social or professional situation

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    You're Persuasive Now

    Develop subtle (and not-so-subtle) persuasion tactics to influence decision-making and guide people toward your desired outcomes

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    Earned Respect

    Command the attention, respect and curiosity of those around you

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    Conversation Starter

    Begin a conversation with anyone, anywhere, anytime and achieve your goals in any social interaction

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    Conflict Resolver

    Resolve conflicts at home, at work and in your personal life with ease, empathy and confidence

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    Emotionally Intelligent

    Identify and destroy negative thoughts and behaviors (including neediness, approval seeking, hesitance, and self-doubt)

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    Top Mindset

    Cultivate a positive, healthy mindset in yourself and others

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    An Inspiration

    Lead and inspire your colleagues and teammates to achieve new goals and deliver breakthrough results

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    Deep Thinking Communicator

    Learn to read between the lines of communication and understand why people are really saying what they’re saying


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Benefits

The Art of Charm covers every aspect of your life

our residential program is designed to enhance your dating life,
YOUR PROFESSIONAL EXPERIENCE AND YOUR PERSONAL LIFE, ALLOWING YOU TO:

Work and Professional Life

  • Inspire, lead and empower the people around you
  • Shine in job interviews and stand out at networking events
  • Discover the power of compelling conversation and storytelling
  • Engage, persuade and orient people toward your way of thinking
  • Shape and influence situations and events you don’t normally control
  • Maintain your composure and confidence in stressful situations


Leadership and Management

  • Create feelings of intimacy and trust
  • Approach anyone, anywhere, anytime
  • Create your own personal brand of charisma
  • Use your language, voice and body to create deep connection
  • Avoid awkward silence and discover an exciting world of conversation


Personal, Psychological and Family Life

  • Feel free to be the real, authentic you in everyday situations
  • Destroy self-consciousness and fear
  • Eliminate negative emotional triggers, assumptions and beliefs
  • Tackle projects and experiences with confidence and passion
  • Learn how to set and achieve meaningful goals in your life
  • Pass these transformative skills and experiences on to your children, partners, friends and family


APPLY NOW

Benefits

The Art of Charm covers every aspect of your life

our residential program is designed to enhance your dating life,
YOUR PROFESSIONAL EXPERIENCE AND YOUR PERSONAL LIFE, ALLOWING YOU TO:

Work and Professional Life

  • Inspire, lead and empower the people around you
  • Shine in job interviews and stand out at networking events
  • Discover the power of compelling conversation and storytelling
  • Engage, persuade and orient people toward your way of thinking
  • Shape and influence situations and events you don’t normally control
  • Maintain your composure and confidence in stressful situations


Leadership and Management

  • Create feelings of intimacy and trust
  • Approach anyone, anywhere, anytime
  • Create your own personal brand of charisma
  • Use your language, voice and body to create deep connection
  • Avoid awkward silence and discover an exciting world of conversation


Personal, Psychological and Family Life

  • Feel free to be the real, authentic you in everyday situations
  • Destroy self-consciousness and fear
  • Eliminate negative emotional triggers, assumptions and beliefs
  • Tackle projects and experiences with confidence and passion
  • Learn how to set and achieve meaningful goals in your life
  • Pass these transformative skills and experiences on to your children, partners, friends and family


APPLY NOW

Meet Your Coaches



Jordan

A former Wall Street attorney, Jordan will teach you how to persuade, relate to, and network with anyone in order to achieve your goals and objectives.

Johnny

A former touring rock musician and head instructor at The Art of Charm, Johnny’s unique brand of charisma and insight into your sticking points will get you to the next level, and fast.

AJ

A former scientist, AJ has an uncanny ability to see between the cracks and diagnose what’s holding you back, as well as formulate a plan for moving you forward quickly.

What Others Say About What You’re Going To Experience

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    Ben B

    The Art of Charm changed my life–so much so that I (and friends I haven’t seen in months) barely recognize me. I’m still the same person, to be sure, just with lots of new skills and without so many of the fears and insecurities that had been holding me back before I began listening to The Art of Charm Podcast ten months ago. I had high expectations going in to my boot camp and can honestly say that AOC exceeded them. In fact, I came back a few months later for a second boot camp and will be going to another one next month.
    The people in my program ranged in age from 25 to 46, and all were dealing with different personal challenges, but by the end of the week, ALL of them had made tremendous strides.

    As AOC will tell you, personal transformation is hard work–and continues after your program. That said, if you listen to the coaches, you will start seeing results instantly.
    On my first field night–after taking to heart some of the tips on body language, banter, and mindset–I definitely had a few “wow, that never happened before” moments with the girls I was approaching (and for the first time, the ones who were approaching me). For the first time, I was actually enjoying myself in a bar environment. I remember thinking it must be a fluke, then going back on the second field night and getting even better results.
    AoC boot camp is an investment, and will only be worth it if you’re truly ready to make a life change. But take my word for it: After a week with the AOC crew, you WILL start attracting higher-quality women (and more of them). In fact, I’m convinced that the average guy who goes through an AOC bootcamp will end up marrying somebody he’s much more jazzed about than he would’ve otherwise. What would that be worth to you?

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    Moise A

    Signing up for the AoC Bootcamp has been my greatest investment to improve myself and change my life.
    I gained so much confidence in my ability to connect and deepen my relationships with people. It’s amazing how much easier it has been to meet new people and create instant connections. I have the exact same personality, the only thing that has changed is my mindset and a few behaviors.
    Since taking Bootcamp, my social life has been the busiest and happiest it’s ever been. My next few weekends are busy with events to attend or host. New friends and dates every week, getting invites to parties, trips or social outings. Thanks to what I’ve learned, I’ve had gorgeous women and cool guys approach me at venues.
    I am so grateful to the coaches during the program, for their guidance, great energy patience in teaching me the skills we needed to accomplish our goals. If they were not by my side while doing the exercises, I wouldn’t’ have made this much progress. I would recommend the Bootcamp to anyone who is ready to step up their game in life.

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    Andrew J

    Before going through the AoC, my success with women and enjoyment on nights out were hit or miss. Like so many others, I found The Podcast and slowly started seeing changes in myself and the way others saw me. The Podcast is excellent, but nothing can compare to getting the experience, knowledge and coaching from the AoC team in person. My confidence in social settings is sky high and women have taken notice.
    My body language and vocal tonality were things I had no idea I was doing wrong until I saw myself on camera. I was super anxious about taking the bootcamp, but the awesome team at the AoC made something I was fearful of into something that was a ton of fun and easy to understand. The skills I learned are invaluable, and they help me in all areas of my life. The Coaches are amazing and the alumni that I’ve met and/or talked to are awesome. Don’t wait to sign up, just do it already :)

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    Brian M

    I was super hesitant about AoC because it seemed like a big investment. I had done a bootcamp with a major “Pick-up” company and while it was kind of helpful, it didn’t really make any lasting change. However when it came to meeting women I wasn’t getting anywhere on my own and needed to do something. The AoC bootcamp turned out to be a ton of fun and gave me just what I was looking for.
    The guys in my program were awesome and the instructors were great at both pushing me well past my comfort zone and providing support and encouragement if I got overwhelmed. After AoC, I went on more dates (and brought more girls home) in the two months following my program than I had in the two years prior. It’s a great feeling to know that on any given day I can walk up to any girl on the street, in a coffee shop, or wherever, and have a good shot at forming a connection.

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    Kelvin S

    Before going through AoC I was on the way to leave for the Navy. I was mentally running away from the life I had because after finishing college I couldn’t get the level of work I hoped for and expected, and was scared. Now 6 months after Bootcamp I have a new job and will have grown my annual income by over 60%. This one aspect alone made Bootcamp worth it for me.
    My success with women before Bootcamp was on a hit or miss level. After a string of getting turned down by multiple women at the end of 2015 I knew I needed some help. Both during Bootcamp and since I have had more consistent success then ever in my life. I’ve been able to meet in women in all different situations, not just at bars. The things I learned in Bootcamp – from body language, banter, and rapport strategies – work for attracting all types of women of all races.
    Bootcamp at AoC also gave me a heightened confidence in being myself. I’ve always thought because I was black I had to fit in and make others comfortable because of my race and being a big black guy, especially at work, growing up I was always told “act white” in professional situations. This gave me a level of anxiety because I was constantly holding a social mask to the world. Now, I’m confident being myself, no more anxiety in social situations and it has allowed me to connect more deeply with others and I’m sure that’s why I was able to get the job I have now.

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    Steve W

    When I made the decision to attend an AoC program, I didn’t realize I was making a choice that would change my life forever. I am so much more confident in my ability to attract and connect with both men and women. The coaches were amazing! My favorite part about the program was the feedback, I grew by leaps and bounds each day because of the coach and peer feedback I received. I am not scared about going out anymore or even worried about messing up. The AoC team has created the perfect atmosphere for people to feel comfortable with failing: I now look forward to when I fail because of the huge learns that come from it. Take a program and see for yourself how you can bring out the real you. This is an experience you will never forget!

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    Jason B

    When signing up for the AoC Bootcamp I expected results afterwards, but when the Bootcamp was actually over, I couldn’t believe how many realizations and mind blowing moments I had about my progress, potential and confidence level. I had a blast with the coaches and the other guys who were in the same position as me that were also a great source of encouragement and helped push boundaries. AoC has given me a tool belt of skills that will help me in virtually all scenarios whether it be with women, friends, family or colleagues. The program has given me a new outlook on life and an experience that will be with me forever, for that I m very grateful.

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    Traian K

    I’ve come to realize that the best investment you can make is not in a house, a car or any other material thing, but in yourself. And that’s what an AOC bootcamp is. It’s an investment in your social skills, in self-reflection and the ability to open up, to name just a few. The good news is it’s a heap of fun, you will meet cool people and the instructors genuinely care about seeing you succeed because after all they went through the same process. Sure you will be challenged and pushed out of your comfort zone but that’s all part of the fun and adds to the feeling of exhilaration when you begin to achieve your goals!

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    Jesse I

    One of the best times AoC helped me in my personal life was when I moved to DC after graduation. In college, it wasn’t necessarily difficult to meet new people, but I struggled having meaningful relationships with the people I had met. When moving to DC, I utilized some advice such as having monthly events and providing more value to the people I met, which allowed me to build a more vibrant social circle. In one instance, I met a girl that was best friends with a couple of my buddies – frankly, I didn’t think we had much in common when we first met, but she was a very outgoing person who was friendly and kept implementing AoC steps when we hung out. After a few times, we ended up coordinating to be on the same soccer team and she ended up being one of my best friends a year later. From there, it opened up a whole circle of her soccer/graduate friends and it was something I would never have experienced had I not taken the time to push myself outside my comfort zone.
    One of my main reasons for attending AoC was for the professional development that would benefit me in the workplace. I was started a new job in the spring and understood that taking a program to improve my personal and professional skills would be invaluable to starting work at a new job. While in my first few weeks there, I was able to connect very well with upper management through taking the time to get to know their interests, mirroring some of their actions and bantering with them to have respectable fun in the workplace. In particular, there were a few times that I had to work with a manager who was more difficult than others but I was able to connect with her better than other representatives in my position. Overall, my connections there allowed me to enjoy work better, have a little more leeway in the office and also give me more autonomy in my work.
    A few months ago, I went out with a few AoC alumni during one of my last nights in DC. There weren’t any specific memories that stood out above the rest, but the camaraderie and support hanging out with those guys was second to none. No matter how social interactions went, there was nothing but positivity and great memories. The level of support was something I wasn’t used to with some of my non-AoC friends and it made me better by being around them. Ultimately, that’s one of the best takeaways I have with AoC – that you can only rise as high as your five closest friends. And since I’ve finished the program, I’ve been taking a hard look at the people I socialize with because of how influential it is on my life.

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    Kyle L

    I cannot speak highly enough of Johnny, Justin, Alex, Alara, AJ, Jordan, and everyone else even remotely associated with the AoC. To say that they have been a monumental influence in my life over the past few months is a gross understatement. I consider the AoC my second home in all regards, have gone back several times, and will continue to. The concerns regarding so many other bootcamps simply fade away after realizing who exactly the people running the AoC really are. To this day I still couldn’t believe it was THE Jordan Harbinger and AJ Harbinger I was talking to when I called to inquire about the camp- that right there speaks volumes about the dedication and true concern exhibited by these people. I would recommend the AoC to any human with a pulse.

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    Will E

    The AoC taught me about 98% of what I was hoping it would. I m now attracting more girls, I m more confident in any social environment and I have much better bodylanguage. I now really look forward to my nights out and crazy stuff seems to be happening all the time. The thing that exceeded my expectations on the course was how much fun I had. The coaches on the course were awesome and they made a process that I was fearful of, seem really fun and really simple. The 5 days flew by and before really realizing it, I had all these new skills. Skills that are going to be invaluable for the rest of my life. The guys are on the course with me were friggin’ awesome too :) Cheers guys!

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    Kyle V

    AoC is a life changing program for anyone! Before AoC I lacked confidence in myself. My business and personal relationships were floundering and I felt lost. I was super nervous going into it thinking I might not get what I was looking for. I can genuinely say I got my confidence and I’m now a better version of myself. I have never felt so fantastic in my life and I have AoC to thank for it!





Brian


Joel

Julian

Eric

Patrick

Bill

Frequently Asked Questions

How can I learn so much in such a short time?



Our residential programs are unlike any other course in the world. We take a great deal of pride in our unique approach to self-development.

First, The Art of Charm focuses on the key principles of attraction, charisma and self-awareness that translate to all parts of your life. We aren’t about “picking up” women and this isn’t some sort of off-beat public speaking course. We’re about real and measurable transformation that changes our students’ lives across the board.

Second, we provide an unparalleled curriculum. Our material – developed through years of real-world experience – is the most effective and comprehensive self-development approach around. The live, immersive training method guarantees that you will apply the curriculum immediately in your life, generating real and observable results.

We also cap our residential programs at eight people and guarantee a ratio of one instructor to every three students (or better!). That personalized attention creates an environment of non-stop learning under the expert training of our world-renowned coaches. You’ll stay in our facility, work closely with your coaches, complete your program prep and follow up, and connect with the Art of Charm alumni network who become your built-in support group that will inspire and motivate you to achieve your goals.

Finally, we cultivate a very special culture at The Art of Charm that nurtures growth, learning, friendship, and fun. Our instructors genuinely love helping their students transform, and the students who join our program find themselves improving in the company of like-minded people. Our mix of male and female instructors, the multiple viewpoints we offer, the coaching we provide in field, and our focus on the quality of your entire experience together make The Art of Charm a truly special place to learn.

I’m already pretty good with social interaction and have plenty of friends. What will I get out of The Art of Charm?



Excellent! That means you have a great foundation for us to work with. The experience you bring to The Art of Charm is important.

Many of our students are already very socially adept and successful in their businesses and personal lives. One of the core principles here at The Art of Charm is a dedication to constant growth and improvement. That means there’s always more to learn, more to master, more to discover. And because you’re constantly evolving as a man, there’s always a valuable place for you in our program. Our coaches can take you from wherever you are now – at any skill level – to astronomical places.

From meetings to networking and leadership, there’s always more room for growth here — which probably explains why so many of our students choose to return for a second program!

What types of people come through The Art of Charm program?



Simply put: anyone interested in becoming extraordinary.

Our clients hail from nearly every field, profession and specialty. We’ve taught CEOs, doctors, lawyers, engineers, consultants and IT professionals. We’ve coached college students, actors, and military Special Forces operators and personnel. Because our program focuses on all aspects of your professional life.

This makes the residential experience even more fun and dynamic. Our students bond deeply during our programs, and many end up with lifelong friendships. In addition to becoming a more effective person, you’ll also meet a great group of people from all walks of life.

How much does a program cost?



Prices for our programs all depend on the date, whether you’re a veteran or civil servant, payment method, payment plan (if any), and demand. Because these factors vary for every student – and because we love getting to know our students one-on-one – it makes the most sense to discuss pricing and programs with you by phone.